Our Story

So you’re a dog lover? Us too.

Our Story

Meet Cooper

He’s the big boss around here and the inspiration behind what we do.

Meet Cooper

He and his co-founders Shane and Aaron wanted to ensure that their furry friends were fed just as well as them, because they’re part of the family too. Armed with an idea and pack of clever people including nutritionists, fellow dog lovers, friends and family, they set out to make it happen.

They went to work like a dog with a bone to find the best ingredients available right here in New Zealand’s back yard. Their mission? To reimagine dog food delivery, offering delicious, healthy, personalised dog food to keep their furry friends in tip-top condition, while making their humans lives a little easier.

They wanted to make sure they got the recipe just right, so they partnered up with a committed team of fussy canine consultants. We’re proud to say that after a lot of hard work, trial, error and taste-testing – we’ve earned their seal of approval.

So here it is, ready to be enjoyed by furry friends near and far.


We’re backed by some top dogs Our passionate team began with these three, ready to take the pet industry by storm for the second time by reimagining dog food delivery.

Shane Bradley Dad to Cooper the Golden Retriever, Doug the French Bulldog & two ragdoll cats

Entrepreneur & dog lover. The mind behind Pet.co.nz, GrabOne, Neighbourly & key investor in many local start-ups.

Aaron Waters Dad to Milly the Staffy X rescue dog

Longtime pet industry aficionado & dog lover. Former CM of Petstock N.Z & GM of Pet.co.nz. Aaron brings 91 dog years’ & counting in the wonderful world of pet commerce.

Cooper Bradley Entrepreneur & food enthusiast

Turns out the apple doesn’t fall far from the tree.